Dabur India signs Nagarjuna Akkineni as brand ambassador for Meswak in South India

Dabur India has appointed renowned South Indian actor Nagarjuna Akkineni as the new brand ambassador for its oral care line, Dabur Meswak. This partnership is designed to enhance the brand’s visibility in South India by capitalizing on Nagarjuna’s extensive fan following.In response to this collaboration, Nagarjuna Akkineni expressed, “I am thrilled to partner with Dabur Meswak, a brand I have trusted and utilized for many years. The brand’s commitment to comprehensive oral care resonates with my personal health principles.

I eagerly anticipate this partnership with Dabur Meswak and look forward to sharing its oral care insights with everyone.”Abhishek Jugran, Executive Vice President of Marketing at Dabur India, remarked, “Indian consumers are increasingly gravitating towards natural products due to their proven effectiveness and clean ingredients. Dabur Meswak is recognized for delivering complete oral wellness, featuring the extract of the rare Miswak herb, which offers over 70 oral care benefits. In alignment with the preferences of modern consumers, Dabur Meswak is vegan, PETA certified, and free from peroxides and fluorides. We are excited to have Nagarjuna Akkineni represent Dabur Meswak.

The brand enjoys high acceptance due to its appealing taste and has demonstrated significant growth across various markets. Nagarjuna’s lasting popularity and influence will help us reinforce Meswak’s distinctive proposition and enhance its market presence. We plan to implement a comprehensive multi-platform marketing campaign to increase awareness and consideration for Dabur Meswak.”